You Could Be Watching Football

Reminding football fans to spark more joy in their lives

Challenge: Increase awareness that free live football is one tap away on the Yahoo Sports app.

Strategy: As people take active measures to simplify their lives, we demonstrated how easy it is for fans to grab their phones and enjoy what makes them happy: season-long football.

Result: Goals were crushed across all metrics, including D7 Retention (+47% YoY), app installs (+2.3% YoY), and total streams (+189% YoY).

Role: Art Director

Winner:

Bronze SF Addy for TV Broadcast (2020)

Supercut

Amplifying our message
across multiple channels

Building on the strategy, 'one-tap football', we developed a visual language consistent across all platforms. From social media to full page takeovers, our promise was the same: with a single tap, the
free live football is yours.

A larger-than-life
app store video

Wide angles and an extreme perspective establish a dynamic

point of view as the user is taken on a wild ride. Paired with an
upbeat soundtrack and superhero-esque players too big to be
contained – football at the tap of a finger never looked so good.

Eight spots. One solution.

Could be a grimy gym, a crowded bus, or a painful family dinner, we've all wished we could change the channel irl. We recounted these pertinent moments and celebrated fans who decided to simply watch football instead.