TechCrunch Disrupt
Building a stage for tech's most forward thinking leaders
Role: Co-Art Director
Challenge: Create a scaleable visual system while generating hype for a global audience.
Strategy: Given TechCrunch Disrupt’s established popularity and consistent attendance, we leveraged elements from previous years while layering in forward progress.
Result: Our virtual platform increased overall engagement to 80% (+100% YoY) by attendees tuning
in from 120+ countries, and led to 12.5M page views on TechCrunch.com during Disrupt week.
Evolving the look to
emphasize progress
Bold sequential arrows, inspired by TC Disrupt's forward-thinking
heritage, emphasize movement and advancement. Signature brand
colors, applied across as bright neon textures, speak to cutting edge innovation and buzz-worthy excitement.
Maximizing participation
for a savvy audience
We leveraged social media to highlight the event's key benefits
and host an amusing trivia game, effectively boosting sign-ups and
promoting engagement. Throughout the three-day event attendees
were also encouraged to create custom TC Disrupt profile images,
which fostered a sense of ownership and established community.
One strength of the visual system was how well it translated to motion. We focused on wayfinding and enthusiastic urgency, inviting the viewer to look forward to what's coming next.
"Love this year's graphics so much. Makes me
sad that we can't see them in person on-stage."
- Events Management Director, TechCrunch