Herman's Hell
Bringing a hell-arious story to life
Challenge: Conceive and illustrate an ensemble of original characters, as well as countless assets,
for the launch campaign of an NSFW animated cartoon about Hell's new CEO.
Strategy: First - let the art tell the story. Second - trust my instincts, push the work, and have fun.
Third - embrace the feedback and revisions, as they ultimately serve the creators' vision.
Result: A veritable arsenal of bespoke art packed with vibrant details and undeniable passion.
Role: Art Director, Concept Artist, Illustrator
Watch below for a glimpse of
this project. Full-screen view & headphones are recommended.
And plenty of pausing to catch all the juicy details.
My concept art is informing
the growing spin-off content.
As the world of Herman's Hell keeps expanding I've been providing creative direction for ongoing asset development.
