Soho House Festival
Bringing music and merriment to life
Challenge: Create a fresh new look for VIP invitations to an exclusive music festival.
Strategy: Use the art to convey the event's unique characteristics: premium, fun, and decadent, with plenty of spring & summer vibes.
Result: The creative set the tone for a positively outstanding experience: feedback surveys reflected 100% satisfaction for 100% of attendees.
Role: Art Director, Illustrator / Composition
Sketching out the piece.
Initial inspiration came from both the venue itself: a lush and spacious park, and the festival's tone: spring-party decadence. Early explorations thus involved themes of nature, exuberance
and festivity, mixed with bold type and balanced compositions.
Working smarter
& faster with AI.
Given the timing, quick turnarounds were crucial for each round of explorations. Adobe Firefly proved itself an incredibly useful tool in providing high quality prompt-based assets, which were then edited to compose and polish the final illustrated designs.
"Nature"
"Nurture"
Final output
Don't fear the inevitability
of AI, embrace it.
Bruce Lee said "Be like water". Wise words to live by in a world where technology is constantly evolving. One must go with the flow or get left behind.
