Fantasy Baseball is Here
Building anticipation with the human touch
Challenge: Boost fantasy baseball registrations during an MLB lockout.
Strategy: The drama of baseball lives in moments of intense anticipation. We drove excitement
for the upcoming season by highlighting the calm that looms just before the game.
Result: A 54% YoY increase in marketing driven registrations.
Role: Art Director, Illustrator
The human touch
Given the visceral nature of 'anticipation', this campaign demanded
a certain organic quality. Something human and relatable. The result was a system comprised of bold colors, broad strokes, and plenty of texture. The final look and feel – tactile & hand-made – was spot on.
A flexible visual system
By illustrating various stadium 'spaces' we brought the feeling of anticipation to life, while painting an emotional picture for baseball fans everywhere. Another advantage
of our approach was that every asset could adapt to the
sizing needs of the media plan in a thoughtful, consistent way, while utilizing the full spectrum of our brand palette.
