Make Better Choices

Repositioning Yahoo fantasy sports for players of all skill levels

Role: Art Director

Challenge: Steal market share from a bigger competitor, with a smaller budget.

Strategy: Spontaneous, regrettable decisions are a part of everyday life. Having been consistently ranked #1 by the FSGA, we highlighted the fact that using Yahoo’s fantasy platform is a great decision you should definitely make.

Result: A huge influx of players and commissioners, including a +6.2% YoY bump in new users.

Winner:

Bronze SF Addy for TV Broadcast (2020)

'Wolf'

Creating a suite

of bespoke visuals

Using 'the spirit of winning' as inspiration, we developed a versatile toolkit to present our extensive product variety through the context of football. The highly distinguishable 3D style set us apart within the competitive landscape and spoke to our product's top-tier quality.

Infusing versatility

into the visual system

Developing light & dark versions of the toolkit gave us a bigger
sandbox to play in and provided scaleability. Strong messaging
stayed consistent via a hierarchical approach wherein we paired
our key art with bold copy set in a complementary slab typeface.

Bad choices all around

Step one of broadcasting the campaign was exploring bad decisions being made.

'Pool Party'

'Zombie'

'New Cat'

'Hot Dog'

'Lingerie'

'Best Man'

'Tattoo'