Fantasy Football Hype
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Challenge: Create a fresh new look for VIP invitations to an exclusive music festival.
Strategy: Use the art to convey the event's unique characteristics: premium, fun, and decadent, with plenty of spring & summer vibes.
Result: The creative set the tone for a positively outstanding experience: feedback surveys reflected 100% satisfaction for 100% of attendees.
Role: Art Director, Illustrator / Composition
Sketching out the piece.
Initial inspiration came from both the venue itself: a lush and spacious park, and the festival's tone: spring-party decadence. Early explorations thus involved themes of nature, exuberance
and festivity, mixed with bold type and balanced compositions.
Working smarter
& faster with AI.
Given the timing, quick turnarounds were crucial for each round of explorations. Adobe Firefly proved itself an incredibly useful tool in providing high quality prompt-based assets, which were then edited to compose and polish the final illustrated designs.
"Nature"
"Nurture"
Final output
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