NBA Hardwood Classics
Teaming up with the NBA to channel some comfort
Role: Art Director, Illustrator, Animator
Challenge: Increase traffic to the Yahoo Sports page during a live sports hiatus.
Strategy: Nostalgia has been shown to help during times of hardship and anxiety. We combined a bygone era-inspired look with free iconic games to inspire a trip down memory lane and, hopefully, provide a bit of solace for lovers of basketball.
Result: A culturally relevant campaign that put fans first while aiming to do some good.
Bringing legendary figures to life
Inspired by grainy 70s and 80s sports paraphernalia, iconic players' portraits were illustrated in a raw, hand-drawn style. The organic aesthetic leaned into notions of nostalgia, harkening to happier times through the context of basketball's rich legacy and culture.
